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I think there is a misconception that simplicity in app design is the ultimate goal. While an intuitive design is crucial for onboarding new users, it’s equally important to provide pathways for users to deepen their engagement and expertise over time. This journey from newbie to expert not only enhances user satisfaction but also creates a loyal user base.

Don’t Hide Information from the User

Many companies tend to shield users from the inner workings of their systems, fearing that too much information might lead to confusion. However, this lack of transparency can often result in user frustration. By presenting information in a clear and accessible manner, users can make informed decisions and feel more in control of their experience.

The crises that we face today are caused to a large extent by not considering our actions as part of a complex, global system. Systems are indeed difficult to understand.

Don Norman, Design for a Better World

Balancing Simplicity with Depth

An app should be logically structured and easy to understand for new users. However, as users spend more time with the app, they are often willing to invest effort to explore features. Take Instagram, for example: a user can simply post a photo and receive likes, but those aiming to gain more engagement or even want to build a community will delve into features like Stories, Reels, and analytics. While the base of users utilizing these advanced features is smaller, they are nonetheless crucial for the success of the app.

Optimizing UI Density

UI density is the value a user gets from the interface divided by the time and space the interface occupies.

Matthew Ström

A well-designed interface presents essential information efficiently, allowing users to perform tasks without feeling overwhelmed. By optimizing UI density, apps can serve both new and expert users.

Conclusion

I believe that a great app should help users evolve into pro users by balancing simplicity with depth. When users feel empowered, they are more likely to become loyal fans.